Twelve cities, twelve hosts. Aura nights, brand activations, member dinners — we provide the equipment, the brand, the playbook. You bring the room.
A booth can only be in one room at a time — that's the whole constraint, and the whole opportunity. We license the brand, the kit, and the playbook to a small group of operators who show up where we can't. The read is free — that's the draw. You make your money when guests order a print to take the moment home: we print and ship every order from our lab, and you keep 85%.
Every guest gets a free aura read and comic strip, sent straight to their phone. Free is what makes the line — no ticket, no friction, all reach.
Our model: 60–120 reads a night, ~25–35% ordering an archival print ($29–249). We produce and mail every order — you hold zero inventory. This is a projection, not a track record — the founding cohort is who proves it.
Of print revenue after production and shipping. We take a 15% royalty — no hidden fees, no marketing markup.
Illustrative, for one 3-hour activation — a model, not a guarantee. We're a founding program with no operator history yet, and we'd rather tell you that than invent numbers. If the model holds, the $3,500 onboarding pays back within your first events.
Pick the level that matches your bandwidth and ambition. You can always upgrade — once you've completed three events at one tier, the next tier opens.
Fill out the form below. We read every one.
30-minute video call with the founding team. We're checking taste, presence, and ops capacity.
Two days of virtual training. Brand kit access. Equipment ships. You shadow one of our first flagship nights in NYC or LA.
Your first event in your city. We'll be on standby for support. After three successful events, you're an operator.
No formal credentials required — we care about the room you can fill and the brand you can hold. But here's what tends to work.
Parties, dinners, popups, openings, residencies — anything where you've been responsible for the room. Three+ events in the last two years is a strong signal.
One of our 12 target metros: NYC, LA, SF, Chicago, Austin, Miami, London, Paris, Berlin, Stockholm, Toronto, Mexico City. Open to others — pitch us.
Friends in PR, fashion, hospitality, music, food. We're not looking for influencer counts, we're looking for actual cultural connectivity in your city.
Lowercase. Italic. Optic-language. No woo. If the brand voice doesn't already feel native to you, this probably isn't the right fit.
The licensing fee covers our setup costs but you're on the hook for venue, food, your own time, and event marketing in the first 90 days. Plan for ~$3–5K of working capital.
Minimum one event a month, on average. We're not interested in operators who buy in and disappear. The brand only stays sharp if the events stay sharp.
We're capping the first cohort at twelve. We read every application within five business days. No agencies, no AI-written applications — we can tell.
The free read is the hook — it's what makes the line and fills the room. You earn on the print: once their aura lands on their phone, guests order an archival print ($29–249) that we produce and mail. You keep 85% of that revenue after production and shipping. Free reach in, paid keepsake out — and because we fulfill every order, you never buy or store inventory.
Yes — we're prioritizing the 12 target metros but we'll consider any city with a real culture scene. Pitch us in the application.
Loaned for the residency and chapter tiers. The kit returns if you don't renew. We can also help you buy your own kit at cost if you'd rather own it.
At launch, we reconcile monthly by hand and send you a transparent statement — every order itemized, production and shipping out first, then the 15% royalty. Connected Stripe accounts with automatic holdback and a live dashboard are on the roadmap for the founding cohort.
Three consecutive months without an event triggers a check-in. Six months triggers a non-renewal conversation. We'd rather have ten active operators than fifty dormant ones.
Yes — encouraged. Local sponsorships are yours to keep entirely (no royalty on sponsor revenue). National-brand partnerships go through us so we can negotiate as a unit, but you get a 60% cut of any deal we close in your territory.
Honest answer: we're a new program, so there's no operator history to point to yet. Our model has break-even landing around event three (roughly month two) and profit from event four — treat that as a model, not a promise, and pressure-test it against your own city and venue costs.